Important Elements Your Website Needs
Creating a successful business and brand starts with a solid foundation! Just as you’ve taken the time to nail down your brand’s identity and target audience, it’s important to communicate your core purpose and speak to your audience in a variety of ways.
One of the best marketing opportunities you have as a business owner is to create a website that accurately reflects and communicates your brand identity.
Why does my website matter?
Your website is often a first impression and introduction to your business's offerings, purpose, and more. Not only is this a space to promote your business, but it’s also a direct reflection of your business to the public. If your website has spelling errors and a confusing layout, this will poorly reflect your reliability and quality, deterring customers from supporting you.
A solid website can often mean the difference between gradual growth and missed opportunity. When created effectively, your website can help you attract potential customers, business opportunities, and build brand awareness.
Now that you understand the importance of a business website, let’s give you the tools to start setting your business website up for success! We’ve outlined the key elements any business website needs to thrive.
Clear Web Address/Domain Name
When it comes to your website address, there’s no need to stress over creating the most innovative, intricate phrase. The purpose behind your web address/domain name is so people can easily find your business. Creating a simple address that incorporates your business name will help people get to your site without too much work or hassle.
Simple Navigation
There are endless ways to organise and display the content on your website. Regardless of your site style, your site navigation should be easy to use and understand! The most important information on your website should have its own pages and items in your navigation bar while supporting information can be included as its own dropdown item in your navigation.
People want information that’s fast and easy to find. The more your website reflects this for users, the more successful your site will be!
Clear Understanding
A successful website will sell your business’ services or offerings for you! In order to do that, you’ll need to clearly communicate the purpose behind your business and who you help. When a visitor clicks on your website two things should be clear: what you do (your services/products) and what the visitor should do (buy/use your business’ products/services).
For example, our website for Daly Media clearly states the purpose behind our business (digital marketing services) and what the visitor should do (work with us). These elements are the first things you see when you land on our homepage, making it a simplified and intuitive experience for potential visitors.
Visible Contact Information
Your contact information is one of the most essential aspects of your website! You wouldn't want to lose a potential customer just because they couldn’t figure out how to reach you. Keeping your contact information visible and easy to find on your website will help guide customers to you, increasing your business leads.
Bonus tip: Other than making your contact information easy to find, you’ll also want to offer different contact methods like phone, email, and a website form!
Strong Branding
Never underestimate the power of branding your business! Everything from the colour scheme, and domain name, to logo design, should be and feel cohesive to potential customers. Branding is what people will identify your business with and help leave a memorable, lasting impression of who you are, setting you apart from your competitors.
Bonus tip: If you’re struggling to create a cohesive brand image and identity for your business, hiring a digital marketing agency (that’s us) to help you work out the details can help! We offer custom branding services with everything from web design to branding strategy. Click here to learn about what we offer!
Valuable Content
Creating a solid website depends on the value you provide to potential customers and visitors. Put yourself in the shoes of your target audience and give them a reason to return to your site!
Bonus tip: Creating a blog with helpful tips, tricks, and timely updates related to your business’ industry is a great way to offer value to your site and improve your website visibility through SEO-optimised writing.
Curious about creating an SEO-optimised blog for your business? Click here to learn more about our copywriting services at Daly Media!
Mobile Friendly
In today’s society, mobile phones are a key part of connecting online, including with the brands and businesses we love! You’ll risk losing site visitors if your loading speed is delayed or the user experience is off.
Creating a website that looks and functions just as well on a mobile device will help you attract more customers and opportunities to your business. Always ensure your site works 110% on any mobile device, including tablets, phones, and more.
Testimonials
An easy way to help encourage and promote the quality of your business is by including customer reviews and testimonials on your website! Reviews give potential customers peace of mind about the reliability and reputation behind your business. Seeing a variety of visible reviews on your site may also influence customers to do the same!
What’s Next…
Now that you have the tools to set your website up for success, you’ll want to start putting them in motion through your website development!
If you’re ready to take the pressure of web design and marketing off your to-do list, our services at Daly Media are available to help you. Contact us today to get started and learn more about our services.
