8 Tips For Creating Holiday-Themed Content

The holidays are here and in full effect! As a business owner, you might be wondering what you can do to incorporate the festive buzz to your social media accounts. Creating holiday themed content can help you engage, connect, and build relationships with your audience. With all the festive events and gift-giving happening around this time of year, it's the perfect opportunity for you to tap into the holiday spirit and use it to your advantage. 

Our team at Daly Media is here to help your marketing in many ways and today we'll be sharing 8 tips on how to create and share holiday-themed content that will help spread joy and bring in some extra cheer to your marketing strategy. 

1. Create a festive hashtag

Hashtags are a great way to encourage engagement and build relationships with your followers. Create a unique hashtag for each holiday and use it in all of your holiday themed posts. This will make it easier for your followers to find your content and join in on the conversation. 

2. Spotlight seasonal events

The holidays are filled with special events and activities. Take the time to highlight these events on your social media channels. Share photos and videos of your favourite holiday activities and encourage your followers to get involved! Sharing popular seasonal events or activities will also make your content easily shareable, increasing your account engagement. 

3. Showcase customer stories

Your customers are a vital part of your business, so it’s important to feature them during the holiday season. Share customer stories, photos, and videos on your social media channels to show your appreciation for their loyalty. This is a great way to authentically connect with your clients beyond the services you offer! 

4. Share holiday discounts

In the spirit of giving, discounts are always appreciated during the holidays, so don’t be afraid to share them on your social media channels. Offering exclusive discounts to your followers is a great way to create buzz around your business and prompt more people to try your services or products.

5. Host a giveaway

Giveaways are a great way to engage with your audience while increasing your overall brand awareness. With all the giving that happens this time of year, excite your followers with a prize that they would love! Looking to take your giveaway a step further? Try partnering with another business and cross-promote each other on your social media. You’ll increase participation and expose your brand to a new audience!

6. Post holiday recipes

Food is a big part of the holiday season, so why not share your favourite recipes on your social media channels? Post photos and videos of your favourite holiday dishes and encourage your followers to try them out. 

7. Promote holiday charity initiatives. 

The holidays are a great time to give back and support those in need. Promote any charity initiatives you’re involved in on your social media channels and encourage your followers to join in the effort. Tip: Try picking charities that are relevant to your business and audience values!

8. Engage Your Followers 

Invite your followers to join in on the holiday fun by encouraging them to share their own holiday stories. Ask them to take part in a holiday themed challenge, or give them an opportunity to offer holiday advice or tips. This can be done through asking questions in your captions, posts, or making story polls to get your followers engaged and involved. 

We hope these ideas inspire you to get creative with your holiday content and connect with your audience in a fun and festive way. Remember to stay true to your brand's voice and values, and don't be afraid to try something new! 

If the stress and busy nature of the holidays has you feeling overwhelmed with making the proper time and effort for your brand’s marketing, we can help! Our team of social media experts can help you create consistent, timely, and creative content for your business with our marketing services. Interested in learning more? Get in touch with us today to start a conversation about the future of your business!