How to choose the right social media platforms for your business
When it comes to your business, having the right social media presence is key. With so many platforms to choose from, it can be overwhelming to decide which ones are best for your business.
The good news is that you don’t have to be on every single platform to be successful, so don’t feel overwhelmed! Let’s start by taking a look at what a social media presence is and why it's important for your business.
What is a social media presence?
A social media presence essentially describes your existence and activity on various social media platforms. Having an online presence allows you to reach potential customers and interact with them. This can help you to build trust with your customers and create a sense of community. It also helps you increase brand awareness, visibility, and gives you an opportunity to connect with customers in a more intimate way.
Having the right social media presence is key for any business owner, and picking the right platforms is essential. Different platforms have different audiences, so it's important to choose the ones that will allow you to reach the right people. We’ve rounded up 6 tips to help you choose the right social media platforms for your business.
1. Research your target audience
Start by researching your target audience. Doing this will help you narrow down which platforms will be best for you. Consider the demographics of each platform to make sure you’re targeting the right audience. For example, if you’re trying to reach a Gen Z audience, then TikTok might be your best bet. You should also look into which platforms your competitors are using and what strategies they’re implementing to ensure that you’re staying ahead of the game.
2. Use an existing following
Take advantage of any existing platforms and followings you have. If you already have a presence on certain platforms, why not use them to the fullest? Take some time to evaluate your existing platforms and see if there are any areas that need improvement. Consider experimenting with different content styles and amping up your engagement. You should also use analytics to track which posts are performing well and focus on those to get better results.
3. Consider the time commitment
When choosing the right social media platforms for your business, it’s important to remember that each platform will require a certain amount of time and effort to be successful. Make sure you have a schedule in place to ensure you’re dedicating enough time and effort to each platform. For many platforms, consistency is key!
4. Track your progress
Track your progress. Once you’ve chosen the right social media platforms for your business, it’s important to track your progress. This will help you determine which platforms are working for you and which ones aren’t. Use analytics to measure your performance and tweak your strategy accordingly. You may also want to track your competitors’ progress as well to get a better understanding of the overall landscape.
5. Watch for trends
Keep an eye on what’s trending in your industry and look to platforms that are involved in those conversations! For example, if you own a makeup brand you may want to use TikTok and Instagram as they’re heavily saturated with beauty-related content. You might also want to try out some of the new features that platforms are releasing to stay ahead of the curve.
6. Gain support and outsource
Whether you’ve already decided on the best platforms for your business, or feel conflicted about which ones to choose - outsourcing the pressure and time commitment of managing your social media to our team at Daly Media can help your marketing efforts thrive! As we’ve already learned, keeping an active social media presence online takes time, consistency, and thought.
Why not take social media off of your plate and into a hands-free marketing approach tailored to your business? We’ll help you choose the best platforms for your brand, build brand awareness, and relationships through your online presence. Get in touch with us today to learn more!
